In August 2021, the Egyptian B2B e-commerce platform MaxAb announced the acquisition of WaystoCap, a Moroccan e-commerce and B2B distribution startup, founded in 2016 by Niama The Bassuni. “We are about to take the food industry in North Africa to another level. The creation of this new team is very exciting, combining many specialists, technological know-how, on-the-ground infrastructure, strengthened supply chains, as well as WaystoCap’s considerable experience in the region. », welcomes Belal El-Megharbel, co-founder and CEO of MaxAB.
What to worry about Chari, the e-commerce platform launched in 2020 by Ismaël Belkhayat and Sophia Alj? Not in the least, replies the CEO of this start-up whose network has 20,000 grocers in Morocco, including 10,000 customers. regular. « MaxAB