(AOF) – Miliboo achieved in the second quarter of 2021 ended at the end of October a turnover up 4.3% to 9.441 million euros. Sales of the digital furniture brand rebounded after the 2.8% decline in the first quarter. In France (87% of turnover), sales climbed 5.3%. They were driven in particular by the good performance of the activity in the shops. International revenue was down 1.7%, still impacted by the strategic end of sales in the United Kingdom and Switzerland.
The key markets (Germany, Spain and Italy) are growing.
Half-year sales thus came to 18.4 million, up 0.7%.
The average basket increased sharply, standing at 301 euros against 267 euros in the same half-year last year (+ 12.5%).
Growth was driven by France (86% of its activity) which posted an increase of 2%.
Over the first half of 2021-22, the company consumed a level equivalent to last year of its advertising budget granted by the M6 Group, “demonstrating the spontaneous attractiveness of the brand”.
The company continues to rigorously manage its expenses. Through this Miliboo endeavors to limit the mechanical impact on its gross margin of current inflationary pressures on purchasing and import costs.
Miliboo therefore remains confident in its ability to deliver positive EBITDA over this semester.
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